It starts with the brief
Who’s coming, what should they feel, what should they remember? We read the audience, the space and the message before anything else.
Make itfelt.
Zirolu is a Jakarta-based engagement and experience partner. We concept and build brand experiences people can touch and play with, and still talk about after the event.
Brands we’ve built experiences for
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How we work
How we work: from the brief to opening day
Sketch the idea, then pick the tech
We sketch the experience the way a guest will live it, then choose what it runs on: custom IoT sensors, a touchscreen, projection or an engagement platform. Sometimes all of them, sometimes just one.
Prototype and test in our workshop
We build it rough, put real people in front of it and fix what doesn’t feel right, long before opening day.
Build, install, go live
Fabrication, hardware, software and content come together on site. Every touchpoint is tested until it works the first time.
Run it, then learn from it
Our crew runs the day. Data from sensors and the engagement platform shows what worked, for the report and for the next idea.
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Case studies
How we built them.
The brief, the idea and every step from first sketch to opening day.
Keep scrolling to move through the cases →
What we build
Experience concepting
We start with who is coming, the space they walk into and what they should feel. The tech gets picked after that.
Immersive & multi-sensory spaces
Light, sound, projection, touch and scent, choreographed into one experience people walk into.
Interactive installations & custom IoT
Sensors, controllers and touchscreens we design and build in-house, made to survive long event days.
Engagement platforms
NFC bands, QR, points, leaderboards and redemption that tie a whole event or campaign together.
Games & gamification
Mini-games and multiplayer formats, for briefs that are best told through play.
AI, AR & VR
AI that responds to every visitor, AR that brings the brand into their hands and VR worlds they can step inside.
The studio
Zirolu is the engagement and experience partner of ANTIGRVTY, based in Jakarta since 2010. We come up with the concept, design it, build it and run it, with our own hardware, software and crew.
One team from the first sketch to the last guest of the night, so the idea that gets approved is the one people actually experience.
Questions brands and EOs ask
Are your games custom or templates?
Custom. We build the game around your brief, your product and your audience: the mechanic, the visuals and the hardware. Race Together turned MotoGP into a multiplayer race for Pertamina, Storm Ride made Maybelline’s wind and water proof claim into a pedal duel, and Product as Controller turns the product on the shelf into the controller. It is not a ready-made game with your logo on it.
Can you build an immersive experience for our event?
Yes. We build rooms where light, sound, projection, touch and scent respond to each visitor, like Soundsorial for IQOS × Devialet, and the same idea can scale down to a compact format for a booth or a mall atrium.
Can we rent per day?
Yes. You can rent per day or for the whole run of your event, whether that is one day or a multi-day exhibition. Everything comes styled to your brand and run by our crew, and it can be customised further when the brief needs it.
How much does it cost?
It depends on the format, the number of units, the number of days and how much is built custom. Message us on WhatsApp at +62 811-1099-994 or email [email protected] with the date, the venue and the expected number of visitors, and we will send a quote.
Why not just pick the cheapest vendor?
You can, and for some events that is enough. The difference shows on the day: a template game with a new logo rarely fits the brief, and equipment that has not been tested can fail when the queue is at its longest. We design, build and test the hardware and software ourselves in our workshop until it works the first time, and our crew runs it on site.
