DSE Dermascalp Expert · On-ground activation
Scalp Intelligence
All tools. One system. One report.
- Brand
- DSE Dermascalp Expert
- Format
- On-ground booth activation
- We built
- Web, app and hardware integration
What the experience needed to do
The Dermascalp Expert booth had a UV camera, a microscope, a density analysis and a questionnaire, but each tool kept its own data. Bring them together into one experience.
How we answered the brief
Connect every tool to one Scalp Intelligence app, developed with a dermatologist and a global trichologist, so each visit ends in one comprehensive report.
The experience in practice
A connected booth where four scalp tools feed one comprehensive report with DSE product recommendations, printed on the spot so customers leave with proof, not a brochure.
01 · The challenge
Every tool had its own data. None of them talked.
The Dermascalp Expert booth already had the right tools: a UV camera, a microscope, a density analysis and a questionnaire. Each one gave a result on its own, so the visitor was left to join the dots.
02 · The idea
One app, personalised. Every device’s data.
The Scalp Intelligence app, developed with a dermatologist and a global trichologist, builds a profile for each visitor. It collects the readings from the UV camera, microscope and density analysis, together with their answers on hair type, scalp and lifestyle.
03 · Connected
All that data. One comprehensive report.
Because every reading lands in the same profile, the result is one comprehensive report instead of four separate results, with DSE product recommendations built in.
04 · Take-home
Printed on the spot. Proof, not a brochure.
The report prints right at the booth. Customers go home with their own scalp results and the products that fit them, instead of a leaflet.
Do your tools talk to each other yet?
Let’s connect your web, app and hardware into one experience people can take home.