La Roche-Posay · Interactive LED TV slider
Skin Match
Slide the screen. Find your routine.
- Brand
- La Roche-Posay
- Format
- Interactive LED TV slider
- We built
- Sliding screen, position sensing and content
What the experience needed to do
Show what makes each La Roche-Posay product stand out, and how the range works together as a routine, right at the counter.
How we answered the brief
Put an LED TV on a rail in front of the products. Slide it to a product and the screen shows its benefits; pick a skin concern and it walks you through the routine.
The experience in practice
An interactive LED TV slider that shows each product’s benefits as visitors move it along the counter, and matches them to a targeted routine.
01 · The challenge
A routine has steps. A shelf doesn’t explain them.
La Roche-Posay wanted visitors to see what makes each product stand out, and how the range works together as a routine. Printed shelf cards can’t tell that story.
02 · The idea
Slide the screen. The content follows.
An LED TV on a rail runs along the counter. Visitors slide it in front of each product, and the screen shows that product’s story the moment it arrives.
03 · The benefit
Every product, explained on the spot.
Each stop is one step of the routine. In front of the new Effaclar Supramolecular cleanser the screen shows the step, the product and its proof points.
04 · Skin match
Find your skin match. Discover your targeted routine.
Visitors pick a concern, such as visible pores and oily skin or acne-prone skin, and the slider walks them through the routine for it, one product at a time.
Let the product explain itself.
Let’s turn your range into an interactive screen people want to touch.