Music & rave experience · Digital Graffiti
Digital Graffiti
Pick up the can. Make it yours.
- Context
- Music & rave experience
- Format
- Artist-led interactive installation
- We built
- Concept, sensor-based spray-can interaction and digital canvas
What the experience needed to do
Create a tech-led experience that feels unexpected at a music rave, brings an illustrator into the interaction and gives visitors merchandise connected to what they create.
How we answered the brief
Start with a tool artists already relate to: the spray can. Turn it into an interactive controller, so people can experience the gesture and feel of graffiti without needing to be graffiti artists.
The experience in practice
A sensor-based spray-can experience that brings an illustrator’s visual world into a music rave, with merchandise connected to visitor participation.
01 · The brief
A rave full of sound. A new way to play.
The brief: create a tech-led experience that feels unexpected at a music rave. It had to connect with an illustrator and give people something to take home.
02 · The idea
Start with the artist. Pick up the can.
A spray can already belongs to the artist’s world. We made that familiar object the starting point for an interaction anyone could understand, then brought it into a digital canvas.
03 · The interaction
No paint. No wall. Make your mark.
Sensors read the spray-can gesture and put the paint on screen. Visitors explore the illustrator’s visual world without needing the skills of a graffiti artist.
04 · Made to keep
The moment ends. The memory comes home.
Visitors leave with merchandise tied to what they made, so the night goes home with them.
Turn a familiar object into an unexpected experience.
The artist, the tech and the crowd, brought together by one spray-can gesture.