IQOS × Devialet · Soundsorial Collection
Soundsorial
Your voice, made to keep.
- Client
- IQOS × Devialet
- Format
- Immersive room and a compact totem
- We built
- Concept, room and totem, voice analysis app, keychains
What the experience needed to do
Create engagement around sound and give visitors something personal they can take home.
How we answered the brief
Capture a short voice recording, turn it into a sound signature, and carry that signature into the room’s light, sound and a physical keychain.
The experience in practice
A voice-led light and sound experience, with each visitor’s waveform turned into a keychain to take home.
01 · The brief
Sound fades. The memory shouldn’t.
The brief was engagement built around sound. The catch: a sound is gone the moment it ends. People needed to play with it, and then leave with something they could hold.
02 · The room
A landscape of light and sound.
We built an immersive room where the visitor’s voice drives everything. LED and projection respond to each person, the room plays them back, and a round table walks them through every step.
03 · Sound signature
Five seconds of voice. One signature.
Visitors speak for five seconds. The app reads their average frequency, peak and clarity, then names the voice: bass, baritone, tenor and more. Then they strike a pose and make their sound visible.
04 · Made to keep
Your voice becomes a keychain.
Every signature is turned into a keychain: the waveform of the visitor’s own voice, something to carry home. A queue number and a QR code let them collect it and keep their results.
05 · One concept, two formats
A full room or a compact totem.
The same flow, start, speak, pose, signature, scales down from the room to a single totem. One idea that fits a launch, a mall atrium or a booth, and can travel from one event to the next.
06 · Behind the scenes
Built, tuned and tested on site.
Projection mapping calibrated from a laptop, every result screen checked by voice, the round table tested step by step, before the first guest walked in.
Play with sound. Leave with it.
A room for a launch, a totem for the road. Either way, every guest takes their own voice home.