Pertamina · Mandalika · Multiplayer gamification
Race Together
One race. Everyone in.
- Brand
- Pertamina
- Context
- Mandalika · MotoGP
- Format
- Multiplayer gamification
What the experience needed to do
Create engagement for Pertamina at Mandalika that connects with MotoGP, feels different from the expected motorcycle simulator and brings more people into the moment.
How we answered the brief
We left the bike out and kept the part people love about MotoGP: racing each other. Its competitive energy became a multiplayer game, with a shared moment for players and the people around them.
The experience in practice
A MotoGP multiplayer game for Pertamina at Mandalika that gets players racing each other and pulls the crowd around them into it.
01 · The challenge
MotoGP deserves more than the obvious.
A motorcycle simulator is the predictable answer to a racing brief. It puts one person in the seat, while everyone else waits. For Pertamina at Mandalika, we wanted a moment with more people in it.
02 · The idea
Don’t simulate the bike. Share the race.
We took the competition and excitement people associate with MotoGP and made multiplayer the starting point. The question changed from “who gets a turn?” to “how do we get people playing together?”
03 · Participation
More players. More people involved.
Players race each other, and the people around them have a reason to stay, watch and cheer someone on. The crowd becomes part of the game.
04 · The game
The race, on every phone.
Players pick a nickname and a Pertamax team, race the Mandalika circuit with turn and boost, then climb the weekly leaderboard. MyPertamina Points unlock extra power, so the brand sits inside the game itself.
05 · The brand moment
Pertamina in the middle of the excitement.
The MotoGP link comes from the competition and the crowd. That makes the brand moment something people join together, where a simulator would only give them a queue.
The game, on a player’s phone
Give the crowd a reason to join in.
Let’s build a multiplayer experience around your brand and audience.