Samsung Galaxy · Galaxy Experience Zone
Digital Stamp
Physical engagement. Digital data.
- Client
- Samsung Galaxy
- Format
- Stamp rally, ready for any event
- We built
- Concept, physical stamps, web app, live dashboard
What the experience needed to do
Walk visitors through the full Galaxy story across the booths, and move the physical stamp rally into a digital flow.
How we answered the brief
Connect physical stamps to a stamp card on the visitor’s phone, with booth checkpoints and reward redemption.
The experience in practice
A stamp card on each visitor’s phone, booth checkpoints and a live dashboard for stamps and reward redemption.
01 · The problem
Thousands of stamp cards. Zero data.
Almost every activation runs on stamps. Visit a booth, get a stamp, fill the card, win a prize. It works on the floor, but every card ends up in a bin. Who played, where they stopped, which booth pulled people in: nobody can tell.
02 · The idea
Keep the stamp. Send it to the screen.
Visitors still press a real stamp at every booth, the part people love. The stamp lands on their own phone instead of a card, and every press becomes one data point.
03 · How it works
No app to install.
A web app opens from a code at the entrance. Three steps from arrival to reward.
04 · Live data
Watch the event while it runs.
Visitors, completion and drop-off per mission update as people play, so the team can act on the day. At Galaxy Experience Zone, mission 3 lost 27% of players. We knew exactly where people stopped.
05 · One report
All the data, one report.
When the doors close, the brand gets a single report instead of a box of cards: who came, how far they got, what they won and when the floor was busiest.
06 · On the floor
Real phones, real stamps.
Galaxy Experience Zone on the day: visitors stamping their own phones at every booth, the web app doing the rest, rewards claimed on the spot.
Any event. Same stamp, real data.
The stamps, web app and dashboard are a kit. Swap in a new brand, new missions and new rewards, and the same system is ready for the next activation.